Content Marketing Manager

Edinburgh, United Kingdom
Permanent - Full Time
NatWest Group
Job category
Marketing & Communications - Customer
Closing date for applications: 30/09/2020

Join us as a Content Marketing Manager

  • This is a valuable opportunity which will give you the chance to use and develop your creative marketing and communication skills, as well as your project campaign and management skills
  • You'll be working closely with the Content Marketing Lead to define and deliver the overall content strategy and plan to target corporate and institutional clients
  • Joining our collaborative and influential team, you'll operate in a fast moving, enterprising environment and gain great visibility

What you'll do

As a Content Marketing Manager, you’ll help develop and deliver both the editorial and content plan. You'll work closely with Media Relations, Marketing and Sales to leverage our business insights and ideas, generating increased brand profile through a multi-channelled approach.

You’ll also be:

  • Managing campaigns to make sure they deliver against the brief
  • Writing, editing and re-purposing content
  • Building strong relationships with our content and copywriting agencies to deliver best in class work
  • Collaborating with other teams to ensure full through-the-line integration on relevant campaigns
  • Evaluating content performance, leveraging the digital team's expertise and metrics

The skills you'll need

We're looking for a professional with a background in either financial and business journalism or economics, finance and investment industries. It's also crucial that you have working knowledge of the capital markets.

You’ll also demonstrate:

  • Experience of content production techniques
  • Experience of influencing effectively and stakeholder engagement
  • Excellent B2B writing, editing and production skills, including articles, social media, video scripts and directing podcasts
  • The ability to manage changing priorities and remain focused on key deliverables against demanding timeframes

If you need any adjustments to support your application, such as information in alternative formats or special requirements to access our buildings, or if you’re eligible under the Disability Confident Scheme please contact us and we’ll do everything we can to help.