Purpose and Values

Three people chatting at desk

Why work with purpose?

We know our success depends on helping our customers succeed.

By championing potential we can make a meaningful impact in our customers’ lives, and equip them to play a positive part in the economy and environment.

We’re concentrating on bringing our purpose to life across three initial areas of focus.


At its heart, learning – and sharing learning – is about curiosity and being open to the world around us.

Man working at laptop

As an organisation, we never stop learning. We investigate the latest technologies to open new possibilities for our customers. We use our deep wells of data to understand our customers better. And we invite the best of industry in so we can keep improving how we do what we do.

This curiosity extends to our people too, and we make sure they have the tools and the ability to learn in ways that suit them.

Piggy bank

Focussing on financial fitness

We’ve committed to helping 2.5m people improve their financial capability each year


Upskilling our people

All our colleagues in frontline jobs are professionally accredited within their first 18 months


Helping young people

Our CareerSense initiative helps young people aged 13-24 to understand their career choices

Inclusion, learning, and ambition

Read how learning has boosted Bless’ career

Read his story
Chairs and table

We’re putting learning into action

We will continue to take a leading role in helping people improve their financial confidence and wellbeing. Read more about why learning is important to us.


We know that climate change is one of the greatest challenges facing our planet, and we intend to do our part to lead the transition to a green economy.

We’re a leading lender to the UK renewables sector, and we’re helping shape our customers’ behaviours.

Our banking app now includes a free carbon footprint calculator, while our green mortgage rewards customers buying more energy-efficient homes.

And for thousands of our colleagues, remote-first working means time back and greater flexibility, along with the carbon benefits of cutting out the commute.

Bar chart

Climate goals

We made our operations carbon net zero during 2020, and we’re working towards climate positive by 2025


Greener lending

We’re aligning our lending and portfolio to the aims of the Paris Agreement, and intend to halve the climate impact of our financing by 2030

Wind turbines

The future is green

We save at least 25% of spaces on our Entrepreneur Accelerator programme for climate focussed businesses

Sustainable futures

Find out why Taelor and Sherwyn are passionate about sustainability.

Read their story
Building powered by wind turbine

We’re prioritising climate change

We are setting out a bold new ambition to be a leading bank in the UK & RoI addressing the climate challenge. Read more about our climate commitment.


We’re already the UK’s biggest bank for enterprise. We’re now working to remove barriers which prevent people and groups from reaching their entrepreneurial potential.

Two people walking down path talking

Our Chief Executive led the Rose Review into Female Entrepreneurship for HM Treasury, making recommendations to address the entrepreneurial gender gap. And with our free Business Builder course and our intensive Entrepreneur Accelerator scheme, we’re helping more people than ever to start and scale-up their businesses.

Our people benefit from our commitments as well, with our three stage Entrepreneurial Development Academy fostering a growth mindset, and the skills to back it up.


Focussing on financial fitness

We’re committed to helping create 50,000 new businesses across the UK by 2023

Robotic machine

Upskilling our people

We’ll also have supported more than half a million people in considering entrepreneurship as a career by 2023


Helping young people

Our Dream Bigger initiative picks up the baton from the Rose Review, giving girls aged 16-18 the knowledge, skills and belief to become future entrepreneur

Growing businesses and thriving communities

Read about how Paula works with entrepreneurs.

Read her story

We’re driving enterprise

We are the biggest supporter of UK enterprise and offer a wide range of services to those who either want to start a new business or scale-up. Find out more about our enterprise ambition.

Two people talking to each other at tall desk

Our Purpose in action – India Foundation

We’ve been present in India for decades, and we’re a proud supporter of her people, communities and environment.

Our India Foundation shows how we act on our purpose outside of our main customer markets in the UK and Ireland. The foundation provides education to allow people in rural, disenfranchised communities to participate in the global economy. It supports enterprise to preserve traditional crafts in improved working conditions. And its initiatives preserve India’s natural ecology and biodiversity.

These efforts have been recognised by the United Nations, with a Biodiversity Award and World Tourism Award.